My favorite part about the end of the year is picking out a brand new planner. I've had some beautiful planners in the past, but I've hit the jackpot with my new planner from MochiThings called The Planner M.
It's a small, soft cover book that fits perfectly in my handbag without weighing it down. It goes everywhere with me so I can always keep track of plans, obligations and shopping lists.
Each month has a full page monthly spread so that you can see the entire month at a glance. I've been using it mostly for planning trips, budgeting, and logging important birthdays.
I. Love. Glossier.
My obsession began a few years ago after their Instagram ads began stopping me in my tracks. While other makeup brands used tons of product and Photoshop to make women look like human Barbies, Glossier featured naturally beautiful women who used the brand's makeup to enhance their beautiful features while embracing their flaws. It was different... I liked it. I eventually joined their cult-like following and have since incorporated their products into 80% of my daily beauty routine!
Glossier's branding is ICONIC and I feel a lot of brands draw inspiration from Glossier's compelling imagery. Although their products are super affordable, their art direction makes their line look high end! How do they do it!?
I've broken it down into the 5 reoccurring themes that I've noticed and loved.
Glossier's images focuses in on its subject and while complementing it modestly as to not take away any attention. As a result, images are clean, intentional, and remarkably eye-catching.
The bubbles and water droplets are so vivid that I feel like I'm in a fresh, clean shower. The gritty texture of the lip glosses flaunts their esteemed shimmer. Close up shots of their model's faces show that Glossier means business- their products will give you that "no-makeup-makeup" look... Even under a microscope! The close up shimmer of their 'Solution' bottle shows off one of their many carefully crafted product packages.
Glossier shows motion in their images which draws in attention. The spray feels fresh. The drip looks decadent. The pump captures the thrill of a quick and mundane action.
With a name like GLOSSier, they definitely couldn't leave out the gloss. The glossy lips, eyes, and necklace are all enhanced with a small light burst to show off that glossy shine. Cheeks are glowing and skin is dewy. Glossier does a great job flaunting the shine, sparkle, and glow.
I was hit with this ad as a preroll on Youtube and it immediately hooked me in. I loved it so much that I abandoned the video I was about to watch so that I could watch this ad over and over again! I love the edginess, the fast pace, the unapologetic use of shock humor, and especially the fire of inspiration I felt after watching. It was exactly what I needed to hear late that night. Not to mention, it gave me a kick in the ass to get off Youtube and get back to work!!
I love ads.. So I took it upon myself to brutally critique every ad from the Super Bowl. However, it occurred to me that if I published those merciless opinions online, I'd be kissing my chance to work in the ad industry goodbye! So instead, I've decided to only publish opinions of ads I enjoyed.
If you are confused about why you don't see one of your favorite ads on my list, @me... Because I definitely have a great reason why it's not on the list and I definitely can't wait to tell you about it.
Here we go! (No particular order)
Sprint - Evelyn: Made me laugh. AI is taking over and it was cool that Droga used this popular subject to feature a robot, a representation of logic and reason, to question this man's cellular network.
Turkish Airlines - 5 Senses: I thought this ad presented an interesting and original concept for an airline. Traveling is a great way to utilize all senses. The writing and visuals kept me engaged. (It would have really won my heart if TBWA used Bill Nye though, he is a much better liked and trusted personality).
Tide - It's a Tide Ad: Oh.... My.... GOD DID I LOVE THESE. I watch these over and over and smile every time. Tide, P&G, Saatchi, THANK YOU FOR BRINGING THESE ADS INTO THE WORLD. The idea, execution, casting were all absolutely PERFECT. You couldn't have chosen a better star. "If it's clean it's a Tide Ad" opens the door to TONS of possibilities and executions forever. I can't wait to see where this idea goes next!! "Does that make every Super Bowl ad a Tide ad?" Absolutely GENIUS! Way to make everything about you, Tide. I LOVE IT!
E*TRADE - This is Getting Old: Okay, I liked this one. I thought the idea was smart and worked in displaying the problem E*TRADE is solving. Most retirement fund ads show the relaxing side of retirement. The side we're allllllll looking forward to. This gives us the expectation that when we're older, we can retire and RELAX. But according to this ad, over ONE THIRD of Americans don't have the funds to retire! MullenLowe did a great job of showing (and exaggerating) what that means for those people through super old people holding absurd positions. Retirement isn't something that's given to us, it's something we work for. This ad really got that idea across.
Rocket Mortgage - With Key: Thoroughly enjoyed! Key was the perfect star! I thought the writing was witty and funny. The scenarios were cool and current. Not a crazy original/groundbreaking idea, but the execution was one of a kind so this ad will surely be remembered!
Jeep - The Road: I loved the idea and the writing. "The road is someone else's idea" "The road always ends, and this is where some of our best stories begin". Very cool idea! I think it's a great foundation for an entire campaign! I hope they keep stretching it to its potential!
Avocados From Mexico - GuacWorld: This ad was so odd. I fucking hate odd ads. It made me wonder "Who the HELL thinks of this, and how did this idea get approved and executed!?!?" But I'm so glad it was made because I loved it so fucking much. The scenario is crazy, but the commercial had me laughing out loud!
Kia Stinger - Feel Something Again: Listen, I really liked this one. I like the thought that was put into it. It seems to be targeting the baby boomers. A generation who were teens and young adults back when Aerosmith first came about. They watched Steven Tyler age, just as they did and probably look back at that era of their life as their wilder days. Using a car as a vehicle for time travel to youth is interesting. Because that's exactly what people do when they splurge on their "Mid life crisis vehicle". They want to feel young again, seen, noticed. I get how some people think it's depressing, but I think it's an interesting concept and clever execution.
Absolutely mesmerizing video by Kevin McGloughlin. It began to autoplay while I was on Vimeo and I watched, captivated and in awe all 4 minutes and 25 seconds. The visuals were stimulating and striking. The parts with the street lamps brought me nostalgia of family road trips in our van looking out the window passing highway light after light.
I have an exciting new project underway!
I will be animating the lyrics to everyone's favorite pop hits from the 2000's on my new Instagram account, 90sbabiixo. Give it a follow & stay tuned!
Take a look at some of this inpso I'll be drawing from for the animations: