I was hit with this ad as a preroll on Youtube and it immediately hooked me in. I loved it so much that I abandoned the video I was about to watch so that I could watch this ad over and over again! I love the edginess, the fast pace, the unapologetic use of shock humor, and especially the fire of inspiration I felt after watching. It was exactly what I needed to hear late that night. Not to mention, it gave me a kick in the ass to get off Youtube and get back to work!!
I love ads.. So I took it upon myself to brutally critique every ad from the Super Bowl. However, it occurred to me that if I published those merciless opinions online, I'd be kissing my chance to work in the ad industry goodbye! So instead, I've decided to only publish opinions of ads I enjoyed.
If you are confused about why you don't see one of your favorite ads on my list, @me... Because I definitely have a great reason why it's not on the list and I definitely can't wait to tell you about it.
Here we go! (No particular order)
Sprint - Evelyn: Made me laugh. AI is taking over and it was cool that Droga used this popular subject to feature a robot, a representation of logic and reason, to question this man's cellular network.
Turkish Airlines - 5 Senses: I thought this ad presented an interesting and original concept for an airline. Traveling is a great way to utilize all senses. The writing and visuals kept me engaged. (It would have really won my heart if TBWA used Bill Nye though, he is a much better liked and trusted personality).
Tide - It's a Tide Ad: Oh.... My.... GOD DID I LOVE THESE. I watch these over and over and smile every time. Tide, P&G, Saatchi, THANK YOU FOR BRINGING THESE ADS INTO THE WORLD. The idea, execution, casting were all absolutely PERFECT. You couldn't have chosen a better star. "If it's clean it's a Tide Ad" opens the door to TONS of possibilities and executions forever. I can't wait to see where this idea goes next!! "Does that make every Super Bowl ad a Tide ad?" Absolutely GENIUS! Way to make everything about you, Tide. I LOVE IT!
E*TRADE - This is Getting Old: Okay, I liked this one. I thought the idea was smart and worked in displaying the problem E*TRADE is solving. Most retirement fund ads show the relaxing side of retirement. The side we're allllllll looking forward to. This gives us the expectation that when we're older, we can retire and RELAX. But according to this ad, over ONE THIRD of Americans don't have the funds to retire! MullenLowe did a great job of showing (and exaggerating) what that means for those people through super old people holding absurd positions. Retirement isn't something that's given to us, it's something we work for. This ad really got that idea across.
Rocket Mortgage - With Key: Thoroughly enjoyed! Key was the perfect star! I thought the writing was witty and funny. The scenarios were cool and current. Not a crazy original/groundbreaking idea, but the execution was one of a kind so this ad will surely be remembered!
Jeep - The Road: I loved the idea and the writing. "The road is someone else's idea" "The road always ends, and this is where some of our best stories begin". Very cool idea! I think it's a great foundation for an entire campaign! I hope they keep stretching it to its potential!
Avocados From Mexico - GuacWorld: This ad was so odd. I fucking hate odd ads. It made me wonder "Who the HELL thinks of this, and how did this idea get approved and executed!?!?" But I'm so glad it was made because I loved it so fucking much. The scenario is crazy, but the commercial had me laughing out loud!
Kia Stinger - Feel Something Again: Listen, I really liked this one. I like the thought that was put into it. It seems to be targeting the baby boomers. A generation who were teens and young adults back when Aerosmith first came about. They watched Steven Tyler age, just as they did and probably look back at that era of their life as their wilder days. Using a car as a vehicle for time travel to youth is interesting. Because that's exactly what people do when they splurge on their "Mid life crisis vehicle". They want to feel young again, seen, noticed. I get how some people think it's depressing, but I think it's an interesting concept and clever execution.
Very clever purposeful ad to spread awareness about gun violence.
Unlike puppymonkeybaby..... (I'm still angry)
Every time I see this video, I am completely mesmerized. The beautiful low light shots and music work together magically to create a mood that gives me all the feels. I get a feeling of nostalgia whenever I watch it. It reminds me of being a teenager and exploring the world after the sun went down and everyone went to sleep. I would get to be alone and have the entire world to myself.
The night is scary, but this spot portrays the night the way I experienced it as a teenager - as something beautiful and even magical. The soft glow of convenience stores, the bokeh from uninhabited streetlights, the twinkling, lit up city, the graceful creatures of the night, and the large, full moon all capture the enchanting feeling experienced late at night. Even the scene with moths dancing in the light looked like a moment that even I (a vehement bug murderer) would want to capture.
This next ad, I caught for the first time when I was at a bar. Thank God I was with ad friends because I made everyone stop talking mid-conversation to tune in to what was going on on tv.
There wasn't even any sound on the tv, I was drawn in strictly due to the stunning imagery, with every shot crisp and balanced (totally my thing). I watched attentively, eagerly waiting to see who was responsible for this masterpiece. "Ideas push the world forward." Simple & Genius! This simple line of copy made the spot that much better. The commercial finally closed with the Apple logo and I was pleasantly fulfilled. "Of course Apple made this freaking beautiful work of art," I remember thinking. After falling deeply in love with the "Midnight" commercial above, I should have expected this one to be from Apple as well.
When I got home, of course I searched the commercial to relive it, this time with sound. The music is a classic (sometimes cliche & overused), but I feel that Apple made it work in a tasteful and pleasing way.
This evening I was drawn in to this beautiful commercial for Brookside Chocolate. I love the simplicity of the imagery against a solid black or white background, the use of color, and the contrast in beautiful images through the clean diagonal split in the screen. I'm always into macro shots, and the ones in this commercial really capture texture and shape beautifully. Each element has its own fun and fitting movement which adds life to the elements.
Through my Google search for the video, I found the food stylist of the commercial to be Lesley Sendall from Hers Agency. Her other work is also quite beautiful!
Take a look at some other great pieces by Lesley: