My obsession began a few years ago after their Instagram ads began stopping me in my tracks. While other makeup brands used tons of product and Photoshop to make women look like human Barbies, Glossier featured naturally beautiful women who used the brand's makeup to enhance their beautiful features while embracing their flaws. It was different... I liked it. I eventually joined their cult-like following and have since incorporated their products into 80% of my daily beauty routine!
Glossier's branding is ICONIC and I feel a lot of brands draw inspiration from Glossier's compelling imagery. Although their products are super affordable, their art direction makes their line look high end! How do they do it!?
I've broken it down into the 5 reoccurring themes that I've noticed and loved.