Chipotle Promotional Writing Project
For my Promotional Writing Project, my group chose the brand Chipotle. I created the SnapChat campaign for the Amherst Chipotle to increase traffic to the store by targeting current customers. To spread the word about Chipotle's SnapChat username, a sticker will be put onto the packaging of the food, or onto the bags, shown below. Using SnapChat would assist in reinforcing the idea of getting Chipotle for lunch as well as allow Chipotle to take advantage of time constraints to add urgency to deals.