Croc Ad

Croc is a straightener I swear by.  My goal was to convey exactly how well it works.  The message of this ad was that the Croc works so well, your hair will remain straight and frizz-free - even in the pouring rain!  The biggest challenge I had during this project was getting a nice clean mask around the subjects hair.  I ended up using a brush and lowering the opacity to keep the dark hair in and the white out.