Julia Balducci
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Problem: Beats by Dre is missing out on one of the largest and most loyal music consumer groups: teen girls
Target: Gen Z Girls
Solution: Partner with DNCE to make beats a more emmersive experience for teen girls

AD: Julia Balducci
CW: Megan Plevy & Michael Crawford

STEP 1: GET PUMPED

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Connect your bitmoji to create a custom animated sharable music video with your favorite members of DNCE.
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Limited Edition DNCE x Beats Wireless Solo

STEP 2:  Get Your Own

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Connect your bitmoji and dance yourself out of the entagled wired headphones for a ticket to the DNCE x Beats Silent Disco

Step 3: Get Unchained

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Pop up silent disco hosted at malls across the US. 
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