Problem: Beats by Dre is missing out on one of the largest and most loyal music consumer groups: teen girls
Target: Gen Z Girls
Solution: Partner with DNCE to make beats a more emmersive experience for teen girls

AD: Julia Balducci
CW: Megan Plevy & Michael Crawford

STEP 1: GET PUMPED

Connect your bitmoji to create a custom animated sharable music video with your favorite members of DNCE.

Limited Edition DNCE x Beats Wireless Solo

STEP 2:  Get Your Own

Connect your bitmoji and dance yourself out of the entagled wired headphones for a ticket to the DNCE x Beats Silent Disco

Step 3: Get Unchained

Pop up silent disco hosted at malls across the US.