Problem: Beats by Dre is missing out on one of the largest and most loyal music consumer groups: teen girls
Target: Gen Z Girls
Solution: Partner with DNCE to make beats a more emmersive experience for teen girls
AD: Julia Balducci
CW: Megan Plevy & Michael Crawford
Target: Gen Z Girls
Solution: Partner with DNCE to make beats a more emmersive experience for teen girls
AD: Julia Balducci
CW: Megan Plevy & Michael Crawford
STEP 1: GET PUMPED
Connect your bitmoji to create a custom animated sharable music video with your favorite members of DNCE.
Limited Edition DNCE x Beats Wireless Solo
STEP 2: Get Your Own
Connect your bitmoji and dance yourself out of the entagled wired headphones for a ticket to the DNCE x Beats Silent Disco
Step 3: Get Unchained
Pop up silent disco hosted at malls across the US.