Raw Generation - Hit the Reset Button
2020 was a strange year, and as it came to an end we were asked to come up with a New Year New You campaign that would resonate with a consumer in the post 2020 limbo. 2020 was a year we set resolutions like any other, but maybe found those resolutions harder to keep. Although the future is still uncertain, we can use 2021 as a starting point for a reset and that's where Raw Generation can step in to be a guiding force.
For this campaign I worked with the creative team on concepting, I came up with the art direction and design, worked with our outside creators to develop photo and video content, and animated the video spots.
For this campaign I worked with the creative team on concepting, I came up with the art direction and design, worked with our outside creators to develop photo and video content, and animated the video spots.
The Video
Shorter Cuts
Social Posts
Design: Julia Balducci + Nadin Radwan
Illustration: Nadin Radwan
Animation: Julia Balducci
Copy: Maya Jacobson
Photography: Soona
Videography: Birdhill Studio
Illustration: Nadin Radwan
Animation: Julia Balducci
Copy: Maya Jacobson
Photography: Soona
Videography: Birdhill Studio