Raw Generation - Hit the Reset Button

2020 was a strange year, and as it came to an end we were asked to come up with a New Year New You campaign that would resonate with a consumer in the post 2020 limbo. 2020 was a year we set resolutions like any other, but maybe found those resolutions harder to keep. Although the future is still uncertain, we can use 2021 as a starting point for a reset and that's where Raw Generation can step in to be a guiding force.

For this campaign I worked with the creative team on concepting, I came up with the art direction and design, worked with our outside creators to develop photo and video content, and animated the video spots.

The Video

Social Posts

Design: Julia Balducci + Nadin Radwan
Illustration: Nadin Radwan
​Animation: Julia Balducci
Copy: Maya Jacobson
Photography: Soona
Videography: Birdhill Studio