Shock Top - shandy Andy

Project:  Create a week long digital campaign for a product launch using Social Media.
Product: Shock Top Summer Lemon Shandy
Idea: Shandy Andy, the Shock Top orange's sour cousin is in town taking over Instagram, venting about the mistreatment of his fellow lemons.

AD: Julia Balducci
CW: Jesse Bordiuk

This is Andy. He'll be taking over our Instagram for the next few days. Be warned, Andy is a little sour about the mistreatment of his fellow lemons.

A photo posted by @shocktopvisualimpact on Aug 19, 2016 at 2:30pm PDT

Lemon cocktails are not apeeling to Shandy Andy.

A photo posted by @shocktopvisualimpact on Aug 19, 2016 at 4:12pm PDT

Shandy Andy is livid over the senseless murder of his comrades.

A photo posted by @shocktopvisualimpact on Aug 20, 2016 at 3:57pm PDT

Shandy Andy can't stand this candy.

A photo posted by @shocktopvisualimpact on Aug 21, 2016 at 4:14pm PDT

Shandy Andy can't even..

A photo posted by @shocktopvisualimpact on Aug 22, 2016 at 4:20pm PDT

INTRODUCING Shock Top Lemon Shandy. The only right way to use lemons.

A photo posted by @shocktopvisualimpact on Aug 23, 2016 at 4:16pm PDT